The brilliance of Swift’s best songwriting is in its heartfelt vulnerability and goofy humor, in simple wisdom that showed her to be empathetic and hopelessly romantic. Now she is here to remind us that “you can’t spell awesome without ‘me.’” The song is a showcase for the worst and weakest aspects of Swift’s work, the syrupy kitsch and occasional over-reliance on wordless vocal fillers—“Hee-hee-hee, hoo-hoo-hoo,” goes the chorus, like it’s laughing at you. The hook will stick, because it is more fascinating than it is boring; there will be better songs on the eventual album, because it is not hard to write a better song than this. “ME!” is two steps away from a corporate jingle, innocuous feel-good music in an airtight clamshell package.