Taylor Swift has made essentially the same feint Justin Timberlake did last year, when the run-up to Man of the Woods hinted at a back-to-basics country project, only to produce some of the least-inspired pop of his career. The concept was even more believable from Swift, whose recent and much remarked-upon visual pivot seemed to return to the Cinderella-and-sequins aesthetic of her early albums. Harder to believe is where she ended up: “ME!” a brittle blast of synth-pop that drew immediate comparisons to Timberlake’s infantile Trolls theme song “Can’t Stop the Feeling.” Duet partner, Panic! At the Disco’s Brendon Urie, singing his best Ed Sheeran impression, brings all the passion of a marionette, and if Swift’s venomous reputation as bad girl sometimes felt forced, this song feels like a punishment.