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关于票房的一些新评：
上周末：
Elysium earned $30.4-million, pushing last week's winner. Coming in at the number two spot, 'We're the Millers' with Jennifer Aniston and Jason Sudeikis earned $26.5-million.
《极乐空间》以3040万美元的票房领衔了这个拥挤的周末，该片目前已经确定9月10日国内上映。
安妮斯顿主演的《冒牌家庭》也表现不俗，周末拿下2655万，《飞机总动员》、《波西·杰克逊与魔兽之海》票房紧随其后。
"We're the Millers" came in at $26.4 million for the three days – $38 million for the five days since its Wednesday opening.
The budget realities – "Millers" cost $37 million to produce while Sony paid $115 million for the worldwide rights to "Elysium" – have a lot to do with their future fortunes.
The "Millers" opening topped that of two other successful comedies from recent years that opened on Wednesdays in August, "Pineapple Express" and "Tropic of Thunder." A domestic total somewhere between that of the former ($87 million) and the latter ($110 million) sounds about right.
有个评价如此说，冒牌家庭会笑到最后，原因如下：
Several of the factors that made "Millers" click in its first weekend should continue to help it in the weeks ahead. Such as:
>> It had great date: "We're the Millers" was the first real comedy to hit theaters since "The Heat" – and that was nearly two months ago. Warner Bros.' decision to open on a Wednesday looks very smart, because it allowed more time for positive word of mouth on the film to spread. It was a gamble. Had audiences agreed with the critics and not given it an "A-" CinemaScore, all that momentum would have gone the other way.
>> It was a great date: "We're the Millers" drew crowds that were split almost evenly between men and women, and the R-rating assured that the bulk of the crowd – 61 percent – was over 25. It was the only film in the market with that kind of demo and is easily the current movie with the most appeal for women. Conversely, women showed little interest in "Elysium," which skewed 61 percent male and played younger (just 48 percent over 30) than most R-rated films.
>> It has a clear and basic premise: A story that audiences can immediately grasp – think back to the home invasion storyline of "The Purge" – is an underrated factor when it comes to building mass appeal. Faking a family to smuggle dope into the country isn't "Inception," but for most audiences, that's a good thing and it makes promoting a movie so much simpler.
>> It had marketable star: Not everyone loves her, but Aniston is a bona fide movie star. She's had her share of box-office misses, but "Millers" shows that with a solid co-star like "SNL"-alum Sudeikis and a reasonably funny script, she will connect. And with the built-in buzz from her high-profile personal life and willingness to get in the promo trenches, few stars can sell a movie like Aniston.
上周末：
Elysium earned $30.4-million, pushing last week's winner. Coming in at the number two spot, 'We're the Millers' with Jennifer Aniston and Jason Sudeikis earned $26.5-million.
《极乐空间》以3040万美元的票房领衔了这个拥挤的周末，该片目前已经确定9月10日国内上映。
安妮斯顿主演的《冒牌家庭》也表现不俗，周末拿下2655万，《飞机总动员》、《波西·杰克逊与魔兽之海》票房紧随其后。
"We're the Millers" came in at $26.4 million for the three days – $38 million for the five days since its Wednesday opening.
The budget realities – "Millers" cost $37 million to produce while Sony paid $115 million for the worldwide rights to "Elysium" – have a lot to do with their future fortunes.
The "Millers" opening topped that of two other successful comedies from recent years that opened on Wednesdays in August, "Pineapple Express" and "Tropic of Thunder." A domestic total somewhere between that of the former ($87 million) and the latter ($110 million) sounds about right.
有个评价如此说，冒牌家庭会笑到最后，原因如下：
Several of the factors that made "Millers" click in its first weekend should continue to help it in the weeks ahead. Such as:
>> It had great date: "We're the Millers" was the first real comedy to hit theaters since "The Heat" – and that was nearly two months ago. Warner Bros.' decision to open on a Wednesday looks very smart, because it allowed more time for positive word of mouth on the film to spread. It was a gamble. Had audiences agreed with the critics and not given it an "A-" CinemaScore, all that momentum would have gone the other way.
>> It was a great date: "We're the Millers" drew crowds that were split almost evenly between men and women, and the R-rating assured that the bulk of the crowd – 61 percent – was over 25. It was the only film in the market with that kind of demo and is easily the current movie with the most appeal for women. Conversely, women showed little interest in "Elysium," which skewed 61 percent male and played younger (just 48 percent over 30) than most R-rated films.
>> It has a clear and basic premise: A story that audiences can immediately grasp – think back to the home invasion storyline of "The Purge" – is an underrated factor when it comes to building mass appeal. Faking a family to smuggle dope into the country isn't "Inception," but for most audiences, that's a good thing and it makes promoting a movie so much simpler.
>> It had marketable star: Not everyone loves her, but Aniston is a bona fide movie star. She's had her share of box-office misses, but "Millers" shows that with a solid co-star like "SNL"-alum Sudeikis and a reasonably funny script, she will connect. And with the built-in buzz from her high-profile personal life and willingness to get in the promo trenches, few stars can sell a movie like Aniston.
The big winner of the weekend finished in second place. Jason Sudeikis and Jennifer Aniston’s R-rated pot comedy We’re the Millers smoked expectations with $26.6 million over the Friday-to-Sunday period. The film, which opened on Wednesday, has grossed $38 million in its first five days in theaters — already earning back its $37 million budget. We’re the Millers started in the same range as Horrible Bosses (another film starring Sudeikis and Aniston), which opened with $28.3 million en route to a $117.3 million finish.
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