还是贴一下原文好了，后附机翻
标题：What's going on with the review bombing of BOOK OF HOURS and Cultist Simulator?
《BOOK OF HOURS》和《Cultist Simulator》的评论轰炸是怎么回事？
After a misunderstanding, some fans in China are upset with us; we're trying to straighten it out; please don't engage with them.
经过误会之后，中国的一些粉丝对我们感到不满；我们正在努力解决问题；请不要与他们接触。

What happened?
There are apparently at least a dozen large and passionate Secret Histories communities in China that we're not in contact with - like, we don't even know where their names and where to find them, though we get fan mails and bug reports. One exception is Dove Archive, the professionalised translation fan group we hired to work on the Simplified Chinese translation of Book of Hours.
A few days ago we released the translated version. The response was hugely positive: Dove Archive evidently did a wonderful job. We wanted to make the most of the launch (which required among other things Lottie personally reworking almost three hundred book covers), and the language barrier is a big deal, so we hired some help with marketing.
发生了什么？
显然，中国至少有十几个大型且充满热情的《秘史》社区我们没有联系——比如，我们甚至不知道他们的名字和在哪里可以找到他们，尽管我们收到了粉丝的邮件和错误报告。有一个例外是 Dove Archive，这是我们聘请的专业翻译粉丝团体，负责《时辰之书》的简体中文翻译。
几天前，我们发布了翻译版本。反响非常积极：Dove Archive 显然做得非常出色。我们想充分利用这次发布会（其中需要 Lottie 亲自重新制作近三百本书的封面），语言障碍是一个大问题，所以我们聘请了一些营销人员来帮忙。

Unfortunately the guy working on marketing (who I'm being vague about for his own protection) didn't realise the size or extent of the existing communities. He upset them by setting up a new 'official' group to publicize the game; his tone was perceived as disrespectful; and in the group he muted some players who refused to believe he was actually working with Weather Factory. This proved to be a mistake.
不幸的是，负责营销的那个人（我为了保护他而含糊其辞）没有意识到现有社区的规模或范围。他成立了一个新的“官方”小组来宣传这款游戏，这让社区感到不安；他的语气被认为不尊重；而且他在小组中屏蔽了一些不相信他真的在与 Weather Factory 合作的玩家。事实证明这是一个错误。

The first we knew about any of this was the second day of launch, when we got a polite email from Dove Archive asking if marketing guy was the real deal; and a number of much less polite emails from strangers accusing us of disrespect or insisting we negotiated alternative business arrangements with them. We talked to Dove Archive and put them in touch with the marketer to try to straighten things out, but apparently the community was already 'boiling', and we started to see a lot of nasty stuff on Steam.
我们第一次知道这件事是在发布第二天，当时我们收到了 Dove Archive 发来的一封礼貌的电子邮件，询问营销人员是否是货真价实的营销人员；还有几封陌生人发来的不那么礼貌的电子邮件，指责我们不尊重我们，或坚持要求我们与他们协商其他业务安排。我们与 Dove Archive 进行了交谈，并让他们与营销人员取得联系，试图理顺局面，但显然社区已经“沸腾”了，我们开始在 Steam 上看到很多令人讨厌的东西。

The review bombing?
The review bombing. But good gravy, I've been an indie dev for fifteen years, I'm used to robust feedback from players, but I've never seen anything like this. The reviews (and emails) are mostly personal abuse directed at me specifically. The nicer ones are just sarcastic and angry. The worse ones graduate through mild racist abuse up to jokes about my father's death, threats to Weather Factory, avowals to beat me up and a few really graphic ones about sexual assault on my mother. Plus something about maggots eating my face? I checked out after a while but it has rather spoilt our weekend. I honestly don't recommend you read them, or at least bring eye bleach.
评论轰炸？
评论轰炸。不过这倒是好事，我做独立开发者已经十五年了，我习惯了玩家的强烈反馈，但我从未见过这样的事情。这些评论（和电子邮件）大多是针对我个人的辱骂。好听的也只是讽刺和愤怒。更糟糕的评论从轻微的种族歧视逐渐升级，到拿我父亲的死开玩笑、威胁要打我、发誓要打我，还有一些关于我母亲性侵犯的非常露骨的评论。还有蛆虫吃我脸的事？我过了一会儿就离开了，但这确实毁了我们的周末。老实说，我不建议你读它们，或者至少带上眼药水。

The people involved are apparently one of the more extreme communities, or the more extreme members of some of the communities - it's impossible to tell. We've had a message from someone who insists this is a minority, the community rejects all threats of violence and won't condone them. And, needless to say, the vast majority of Chinese fans we have spoken to over the years have never been anything but polite and supportive. This is not the behaviour of 'the Chinese' or 'the Chinese community', just of an extreme minority.
涉事人员显然是较为极端的群体之一，或者是某些群体中较为极端的成员——很难说清楚。我们收到某人的消息，他坚称这是少数群体的行为，该群体拒绝一切暴力威胁，不会纵容这些威胁。不用说，多年来我们采访过的绝大多数中国粉丝都彬彬有礼、支持我们。这不是“中国人”或“华人群体”的行为，只是少数群体的行为。

So what next?
First of all, marketing guy (who has apologised) and Dove Archive are talking to the communities and trying to calm them down. We might have to make some sort of official statement over there next week, but we're avoiding responding right now because we don't understand the detail and some people on the other side of a culture gap are very angry.
那么接下来呢？
首先，营销人员（已道歉）和 Dove Archive 正在与社区沟通，试图让他们冷静下来。我们可能不得不在下周发表某种官方声明，但我们现在避免回应，因为我们不了解细节，而且文化差异另一边的一些人非常愤怒。

Second, Lottie's contacted Steam and asked for help with the review bombing. Out recent review score has fallen from 92% to 54% and will probably be lower by the time you read this. If they agree it's a serious enough incident, they might intervene.
其次，Lottie 联系了 Steam，请求他们帮助解决评论轰炸问题。我们最近的评论分数从 92% 下降到了 54%，而且到你读到这篇文章时，分数可能还会更低。如果他们同意这是一个足够严重的事件，他们可能会介入。

Thirdly, Lottie and I hope the storm will pass, and/or Steam will help, but we might have to delay the release of HOUSE OF LIGHT. It's tough to get work done while this is going on, but more importantly we can't head into a launch with our Recent Reviews in the orange or red zone, it'd ruin months of work. I believe and hope we won't have to, but I wanted to get the warning out.
第三，Lottie 和我希望这场风暴会过去，或者 Steam 会提供帮助，但我们可能不得不推迟 HOUSE OF LIGHT 的发布。在这种情况下很难完成工作，但更重要的是，我们不能在最近的评论处于橙色或红色区域的情况下开始发布，这会毁掉几个月的工作。我相信并希望我们不必这样做，但我想发出警告。

Finally, we're both going to be less responsive for as long as this goes on, which might be a little while. It's likely to get worse before it gets better, and you know how it is when people on the Internet are angry :)
Anything I can do to help?
Bless you if you read this far.
Positive reviews on both BH and CS will help, both practically and with morale, though I imagine most people on this sub have left a review already.
最后，只要这种情况持续下去，我们双方都会变得反应迟钝，这可能还要持续一段时间。情况可能会先恶化，然后才会好转，你知道互联网上的人生气时会是什么样子 :)
我能帮忙吗？
如果您读到这里，我会祝福您。
对 BH 和 CS 的积极评价都会有所帮助，既有助于实际操作，也有助于鼓舞士气，尽管我想这个子版块的大多数人已经留下了评论。

But the really important thing is PLEASE HELP US KEEP THE TEMPERATURE DOWN. DON'T FEED THE TROLLS, DONT ARGUE WITH THE REVIEW BOMBERS. There will be some weird stuff on the forums, and we'll be dealing with it as tactfully as we can - anyone jumping in and defending us will make that harder. There'll inevitably be one idiot who takes the opportunity to express anti-Chinese racism and I'll have to ban them myself.
Thanks all, have a good weekend
AK
但真正重要的是，请帮助我们降温。不要喂食喷子，不要与评论轰炸者争论。论坛上会有一些奇怪的东西，我们会尽可能巧妙地处理它们——任何跳出来为我们辩护的人都会让事情变得更加困难。不可避免地会有一个bai%%chi借此机会表达反hua种&族&主&义，我必须亲自禁止他们。
谢谢大家，祝周末愉快
AK

18到28为AK的原文和机翻，搬运完成

大家冷静一下看完AK的小作文再吵也不迟