17) The Roots – Things Fall Apart
For a limited time, The Roots’ Grammy-nominated album Things Fall Apart was available with five different covers, which reflected each of the world’s “greatest turmoils”. The most enduring was a photograph taken during a Civil Rights Movement-era riot – a stark black and white image showing riot police as they chase two terrified black teenagers. “This became the main artwork for a few reasons,” art director Kenny Gravillis told Complex magazine. “The cover felt like the urban community could really relate to it. Seeing real fear in the woman's face is very affecting. It feels unflinching and aggressive in its commentary on society. I remember going to Tower Records and seeing it huge; it was just so impactful. I'm not sure that it would work today. I give MCA respect for pushing it out at the time.”

For a limited time, The Roots’ Grammy-nominated album Things Fall Apart was available with five different covers, which reflected each of the world’s “greatest turmoils”. The most enduring was a photograph taken during a Civil Rights Movement-era riot – a stark black and white image showing riot police as they chase two terrified black teenagers. “This became the main artwork for a few reasons,” art director Kenny Gravillis told Complex magazine. “The cover felt like the urban community could really relate to it. Seeing real fear in the woman's face is very affecting. It feels unflinching and aggressive in its commentary on society. I remember going to Tower Records and seeing it huge; it was just so impactful. I'm not sure that it would work today. I give MCA respect for pushing it out at the time.”

























