The song that catapulted Taylor Swift from too-cool-for-country phenom to the-world-is-not-enough pop supernova was “We Are Never Ever Getting Back Together,” the debut single from her fourth album, “Red,” in 2012. The first of her songs to top the Billboard Hot 100, it deployed country references as a tease on the way to an ecstatically saccharine, unmistakably pop hook — a universal anthem of I’m over it.
Right after the song’s gleeful taunt of a first chorus, Swift drilled down on just the kind of guy she was thrilled to be rid of: “You would hide away and find your peace of mind/With some indie record that’s much cooler than mine.”
Sick burn. Delivered with an eye roll — literally, in the song’s video — it announced that Swift understood the power and cool of her own music (which was not, at that point, widely conceded). And it tautly encapsulated the way that mopey interiority has often been perceived as — make that mistaken for — depth. That’s about men, of course, but certainly about songs, too. It’s a trap that whole genres are built on.
Now, eight years later, Swift has made, well, one of those records herself, or at least something like it. “Folklore,” her alternately soothing and soppy, pensive and suffocating eighth album, is a definitive jolt away from the last near decade of Swift’s high-gloss, style-fluid, emotionally astute big-tent pop.
Right after the song’s gleeful taunt of a first chorus, Swift drilled down on just the kind of guy she was thrilled to be rid of: “You would hide away and find your peace of mind/With some indie record that’s much cooler than mine.”
Sick burn. Delivered with an eye roll — literally, in the song’s video — it announced that Swift understood the power and cool of her own music (which was not, at that point, widely conceded). And it tautly encapsulated the way that mopey interiority has often been perceived as — make that mistaken for — depth. That’s about men, of course, but certainly about songs, too. It’s a trap that whole genres are built on.
Now, eight years later, Swift has made, well, one of those records herself, or at least something like it. “Folklore,” her alternately soothing and soppy, pensive and suffocating eighth album, is a definitive jolt away from the last near decade of Swift’s high-gloss, style-fluid, emotionally astute big-tent pop.















