Introduction

Yes, this is where Mourinho’s famous nickname “the Special One” came from. It is the nickname appointed by Mourinho himself during the press conference when he first arrived at Chelsea.Although some insist that ‘the Special One’ is not special anymore, especially since he got sacked from Manchester United in December last year, he is still undoubtedly one of the most legendary top-class (and controversial) football managers in the world with a very strong and solid personal brand.
Beginning his coaching career in 2000 with Benfica, Mourinho claimed the first of two Portuguese titles in 2003, won the Uefa Cup, and then won the Champions League the following season. That success earned him a move to England with Chelsea, where he obtained the Premier League title in each of his first two seasons, as well as the FA Cup once and the League Cup twice.In 2008, Mourinho joined Italian club Inter Milan, where he won the Serie A title in his first season, before leading the club to become the first Italian side to win the Treble (Serie A, Coppa Italia and UEFA Champions League) in 2010. After spending three seasons as head coach at Real Madrid, Mourinho returned to Chelsea in 2013, and secured Chelsea’s first league title for four years in 2014. He was then appointed at Manchester United in 2016, where he won the UEFA Europa League and EFL Cup in his first season. He was also named the best Portuguese coach of the century by the Portuguese Football Federation in 2015.As you can see from his glittering career achievements, it is not difficult to assume how he forged such a high opinion of himself.