Uber Partners With Three Nominees for Best New Artist Grammy
Khalid, Lil Uzi Vert and Julia Michaels will star in awardsnight commercial campaign.
Khalid, Lil Uzi Vert和Julia Michaels将参加颁奖夜的宣传活动。
As the official rideshare partner of the 2018 Grammy Awards,Uber has announced plans to partner with three of the nominees for the Best New Artist award-- Khalid, LilUzi Vert and Julia Michaels.
作为2018年格莱美奖的官方合作伙伴，优步已经宣布计划与三位最佳新人提名者合作，包括Khalid,Lil Uzi Vert和Julia Michaels.
Fans are invited to ride along with the three artists toshare their stories and help aspiring musicians including a Philadelphia rapperwho has been paired with with Lil Uzi Vert, a beats maker paired with Khalid,and a singer with Michaels. Eachmeeting will be a surprise and videos of the interactions will air during theGrammys, Jan. 28 on CBS. The deal also includes billboards in New York's TimeSquare and the famed Sunset Boulevard in Los Angeles.
获邀歌迷将与三位艺术家一起分享他们的故事，并支持有抱负的音乐家，包括来自费城的与LilUzi Vert搭档的说唱歌手，Khalid的节奏制作者以及Michaels的伴唱歌手。每场见面会都会是一个惊喜，互动视频将在1月28日CBS台直播的格莱美奖上播放。活动还会在纽约时代广场和洛杉矶日落大道的广告牌上宣传。
"In music, everyone is working towards that bigbreak," explains Amy Friedlander Hoffman, who heads experiential marketingfor Uber. "That's why we are thrilled to partner with the Grammys tofurther the ambitions of artists and fans alike."
Uber的体验营销负责人Amy Friedlander Hoffman解释说：“在音乐行业，每个人都将格莱美奖视为一个重大突破。 “这就是为什么我们很高兴与格莱美合作，进一步推动艺术家和歌迷的共同愿景。”
The Khalid activation was brokered by Marcie Allen at MACPresents, Cara Lewis with CLG, and Courtney Stewart with Right Hand MusicGroup.
与Khalid的合作由MAC Presents的Marcie Allen，CLG的CaraLewis,以及Right Hand Music Group的CourtneyStewart共同安排启动。
"Khalid and I have one major thing in common — we like to set big goals for our dreams and put in thework to make them happen," Stewart tells Billboard. "In fact, Khalidtweeted ‘I want to go to the Grammys oneday’ almost four years ago to the datethat this year’s awards will be airing. So to bepartnering with Uber for this exciting commercial that helps tell his story,which will air on the same day Khalid attends his first Grammy as a five-timenominee, is a true dream come to life.”
“Khalid和我有一个共同点- 我们喜欢为我们的梦想设定远大目标，并投入工作，使之成为现实。” 斯图尔特告诉“公告牌”杂志的记者。早在约今年颁奖礼的四年以前，Khalid就曾发推“有一天我想参加格莱美奖”。此番他将在与优步合作的广告里讲述自己的新路历程。这段广告将在格莱美奖当夜播出，届时他将带着五项提名出席格莱美，对他来说可谓是美梦成真。
Lil Uzi Vert was represented by ErinLarsen at Paradigm and Leighton'Lake' Morrison with LakeShow Management, while Michaelswas represented by Kerri Mackar, SVP BrandPartnerships for Republic Records and Universal Music Group and Brands.
Lil Uzi Vert由Paradigm的Erin Larsen和Lake Show Management的Leighton Lake Morrison代表，而Michaels则由Republic Records和环球音乐旗下的SVP品牌合伙人Kerri Mackar代表。
"TheRecording Academy is proud to partner with Uber, one of today’s more innovativebrands to build a multi-faceted, fully immersive program worthy of the 60thAnnual Grammy Awards," said EvanGreene, chief marketing officer at the Recording Academy. “Thispartnership is creating unique and unexpected opportunities to connect withmusic’s biggest night.”
Recording Academy首席营销官Evan Greene表示：“录音学院很荣幸能够与当今最具创新性的品牌之一的优步合作，共同打造第60届格莱美中一个多方位，浸没式的创新单元。“这种合作关系正在创造独特和意想不到的机会，连接着普通公众和音乐界最盛大的夜晚。”
文章来源：Billboard官网，作者Dave Brooks.
