【评论＆反思】米米与萨萨投身慈善事业是否为了自身的形象

Aamir Khan, Priyanka Chopra, Salman Khan: Building socially conscious image?
阿米尔汗、朴雅卡乔普拉、萨尔曼汗：搞慈善是为了提升自己的社会意识形象？
Dailybhaskar.com | Feb 10, 2013, 12:46PM IST
A gaggle of celebrities – both Bollywood and Hollywood – have often espoused noble causes. While many think their presence amplifies the impact of social causes they take up, the idea of the spurt in the number of celebrities showing interest in such socially committed issues being just a photo op can’t be disregarded either.
有很多名人－宝莱坞与好莱坞都这样－似乎抱持的相当崇高的理想。有相当多人会认为这些名人的存在会凸显出他们所关注的一些社会面向，这个概念也激发了更多名流乐於展现出他们对於社会关注或承诺的议题，而且这样的举动，通常媒体是无法以一张照片就可以唬弄过去的，可以博得更多的媒体版面。
So each time a stunning celluloid mogul extends his/her support for a noble cause, the act often gets interpreted as a means to earn massive publicity.
也因为上述这个概念，造成了每当有这些平日活跃在萤幕上的明星们若是提出一些很有社会理想、很崇高的概念或想法的时候，通常这些举动都会被曲解为是这些明星们想以此做为宣传自我，提高在媒体上曝光率的管道或方式。
Just last month, actor Salman Khan, who runs a charitable organisation Being Human, hit the headlines for expressing his willingness to open restaurants and hospitals for a noble cause.
就在上个月(2013年1月)，影星萨尔曼汗自掏腰包出来成立的「Being Human」基金会，占据了头版头条新闻，因该基金会将以萨萨个人慈悲为怀的精神，开设营运餐厅与医院。
Now, Bollywood A-listers Aamir Khan and Priyanka Chopra are in news for their willingness to work for children's survival and development.
而现在(2013年2月)同是宝莱坞A咖影星的阿米尔汗与朴雅卡乔普拉也不约而同的，透过对孩童生存权与发展的关注与投入，将他们个人崇高的社会理想付诸实行，这些作为也被印度媒体所关注。

Bollywood actors and goodwill ambassadors of Unicef Aamir Khan, Priyanka Chopra and Sharmila Tagore have taken the pledge to work for children's survival and development.
身为联合国儿童基金会亲善大使的宝莱坞影星阿米尔汗、朴雅卡乔普拉与莎米拉泰戈尔(六七十年代著名的影星)都承诺将为了孩子们的生存与发展，贡献一己之力。
According to an audiovisual (AV) of the United Nations Children's Fund (Unicef) which was recently released featured Aamir Khan, Priyanka Chopra and Sharmila Tagore laying emphasis on the requirement to offer every child a chance to live and lessen the mortality rate. It also put forth the need for improved health facilities and nutrition for children below five.
根据联合国儿童基金会最近所公布的一段视频，其中阿米尔汗、朴雅卡乔普拉与莎米拉泰戈尔都一再呼吁必须提供每一个印度孩童活下去的机会，以及设法降低他们的死亡率。并且进一步提出，希望能改善五岁以下幼童充足的医疗设施资源与营养供给的需求。
When we spoke to youngsters how they interpret this move –a reliable way to spread social consciousness or just a way to underline the hero status - they opted for the latter.
但是当我们去询问一些年轻人，看看他们是怎麼看待这些明星的这个慈善举动­－是个传播社会意识相当有公信力的方式，或著这只是个强化影星个人英雄形象地位的方式－他们都选择了后者这个答案。

For Shivani Bhardwaj, an MBA professional, this move can help a great deal provided celebrities’ support isn’t limited to the event they are asked to be part of. “Agreed, nothing can beat the impact that celebrities can leave on the minds of the people. But what’s also important is stars’ consistent efforts to spread the word.”
某位企业管理硕士认为，明星们在这个过程中，通常不只是局限於表态支持这个事件，更多明星们是被要求要成为该事件的其中一部份：「的确，明星名人在普罗大众心中的地位与影响力，是很难完全去除掉的，也因此明星们共同致力推广发的事物或精神是什麼，也就更显重要。」
“If someone like Salman Khan and Aamir Khan contribute to a social cause, it can’t be irrelevant. But have we really had any star who have supported a cause because they felt for it? I wish we had more such celebrities,” said HR professional Kritika Gupta.
某位人力资源管理的专业人士表示：「如果大家就是喜欢萨尔曼汗与阿米尔汗做这些公益的慈善志业，那麼我们就不能完全抹煞他们投身公益的贡献，不能一味的只认为他们都是在作秀而没有其他对社会的益处。只是我们永远都搞不清楚，到底哪一位明星是真的如此的佛心来著的，拥有真正的慈悲胸襟的做这些慈善事业。我希望我们能够有越来越多真正发自内心关爱这个社会的影星名人们，可以投入这些高尚的志业中。」
“I feel celebrities only fake it when they attend events wherein they support noble causes. If they really feel for it, they should take stringent measure to implement the same,” says DU student Anna Lewis.
某位德里大学的学生表示：「我觉得这些名人出席这些慈善活动都只是在作秀演戏，假装自己是个多麼高尚的人，这些都不是真心的。如果他们真的有心，就应该对这些社会问题采取更强而有力、更积极的作为出来。」
"Even if celebrities are serious about the noble cause they are extending support to, the move always gets fathomed as a way to help celebrities build socially conscious image," replies Chetna Kapoor.
宝莱坞业界人士Chetna Kapoor则为影星们叫屈：「即使这些影星们是多麼的真心认真的看待这些崇高志业，发自内心的认同并给予支持或是投身其中，这些举动永远都会被揣测曲解，被解读为是这些明星们又想透过这些方式，形塑自己的社会形象，提高自己的社会评价等等之类的自私行为。」

我还以为这个贴在半夜出来会没人搭理，结果竟然比另一个正经八百的脑残粉贴还要多楼，真是出乎我的意料之外呀