2. Spread joy by doing good
Many Americans are moved by good deeds and want to help others. In fact, according to The Corporation for National and Community Service, American volunteers served about 8.1 billion hours in 2010 - hours of which were valued at an estimated $173 billion. A study by the Giving USA Foundation and the Center on Philanthropy at Indiana University, found that charities took in nearly $300 billion in 2010.
During the Christmas season people, your customers included, tend to be in an even more giving mood, so match that mood by spreading some good during the Christmas season. Not only is it just plain nice to participate in charitable activities, but it's great PR for your company.Below are some ideas.
-Hold a toy drive for local kids.
-Donate a percentage of all sales to a charity or two of choice.
-Adopt a local family-in-need - contact your local Salvation Army to learn how.
-Hold a canned food drive.
-Participate in a visible community improvement project.
-Guide to volunteer opportunities
-Get the most out of volunteering
3. Decorate with nature
Did you know that many holiday shoppers are easily overwhelmed by the sheer amount of shiny Christmas decorations they run into each season? That doesn't mean you shouldn't decorate, just that you should tone it down some.
You can decorate without going overboard on Christmas cheer if you stick to a more natural Christmas decor theme. As an organic retailer, it's really smart to decorate with natural, handmade, wintry decor that keeps your customers in the mood for natural and organic products. Using natural decor you already have, such as natural wreaths, organic fruits and flowers, and retail goods such as candles and organic candy displays, also keeps costs low, because you're doubling up sell-ready items as decor.
-Natural Christmas Decorations
-Making Handmade Fresh Pine Wreaths
-Holiday Decorating with Greens and Nature
-Decorating Green for Christmas
-Decorate your store with taste and safety for the holidays


4. Offer must-have holiday items
As the Christmas season gets close, it's wise to stock up on seasonal organic goods you don't normally offer. Many organic retailers stock the following during the holiday season...
-Organic Christmas flowers and organic poinsettias (check with local greenhouse growers for supply.
-Organic chocolates and other organic Christmas candy.
-Recycled gift wrap.
-Organic hot cocoa and special holiday coffee.
-LED Christmas Lights.
-General Christmas goods such as wreaths, Christmas trees, ornaments, greeting cards and stockings.
-Specialty seasonal fruits such as organic pomegranates and tangerines.
-Organic holiday cookies - either from your own in-house bakery or a local supplier.
5. Keep festive music to a minimum
Used carefully, Christmas music may increase sales. However, relentless, annoying and loud Christmas music for three months straight does not make anyone jolly. In fact research shows it can make people downright cranky and less likely to hang out in your store. There's a time and place for Christmas music - such as at a large Christmas event or better yet, if you can get a local band to play live.
Set aside specific and limited times for holiday themed music and go with more neutral music choices for the bulk of the season. When you do choose Christmas music, experts suggest going with classical melodies, such as Tchaikovsky’s The Nutcracker vs. overly exuberant holly jolly music.
6. Give holiday treats
Offering small samples of organic Christmas treats can help increase sales and promotes a general feeling of good cheer. Offer samples of Theo's seasonal organic chocolates, little cups of hot organic cocoa or cider, organic candy canes for the kiddos, or organic gingerbread cookies. Your options are limitless, but it's best to offer samples of goodies you actually sell. Set up a sample booth near said Christmas goodies to entice customers.
7. Offer free gift wrap
If you sell more than food, consider offering free gift wrap for customers who purchase a minimum set amount of holiday gift items, such as books, calendars, pottery, toys and more. Choose a neutral, recycled holiday wrap.
8. Plan a major organic event or two
You should plan at least one or two major Christmas events at your store. Make it a nice big occasion that will encourage customers to spend money, but also have fun. If you have a customer email list, be sure to send out messages about your event and post the event on your business website too. Some ideas are included below.
A huge Christmas sale can be an event on its own, but to make it festive have treats and other fun activities on hand.
Hold a Christmas tree decorating and lighting party complete with hot cocoa, gingerbread and local music. Let customer's kids help decorate your store tree.
Bring in an organic, natural or local cookbook author and hold a demonstration of some organic holiday recipes.
Hold a wreath making or Christmas crafts class, using goods that can be purchased in your store.

9. Hold kid-friendly events
Make sure to celebrate kids during the holiday season with special extras just for them. For example, create a little holiday toy land area if you sell toys or set up a "Letters to Santa" area. Hold holiday coloring contests or a gingerbread house making event.
10. Work around a holiday theme
When planning out the Christmas season, popular themes can often guide your plans and help them gel. For example go with a "Twelve Days of Christmas" sale or celebrate, "Oh, christmas tree." Frosty the Snowman or other general winter snow themes can go over well because snow is not only a neutral Christmas theme, but both soothing and fun at the same time, plus a great plug for winter products like hot cocoa and organic chestnuts.

11. Stock Fair Trade and eco-friendly items
"Organic" may not officially mean "eco-friendly" but in the eyes of consumers, the two terms often go hand-in-hand. Also, organic consumers note that they're willing to pay more if items are not just organic but eco-friendly.
For the holidays, seek out and stock up on not just seasonal organic goodies, but Fair Trade and eco-friendly items as well. Fair Trade candy is an especially hot holiday item to consider.
12. Have "stocking stuffer" sales
If you're midway through the holiday season with tons of Christmas goods still on hand, try selling the items with a new slant. Set up dedicated "Stocking Stuffer" tables and pile them high with tons of awesome organic treats and goodies from around the store. If you're so inclined, you can even stuff stockings yourself and sell them to last minute shoppers.
13. Whip up holiday gift baskets
Beyond stocking stuffers, another good way to sell holiday goods is to wrap them up in holiday gift baskets. Organic Christmas baskets go over very well with last-minute shoppers and take little time to make once you get a routine down. Think beyond basic treats too. Christmas gift baskets can heave themes, such as...
-Handmade organic goods.
-Organic body care.
-Organic tea.
-Organic coffee and chocolate.
-Fair Trade & organic goodies.
-Local organic produce.
14. Rent a Santa
If you really want to go all out for Christmas, consider renting a Santa for a day or two to charm customers' kids. You can go simple, by locating an employee willing to dress up or really rent one. And yes, there's actually a "rent a Santa" website to help you out.
15. Celebrate your customers
"Celebrate your customers"Photo ©ilco via sxc.
This is the time of year to pay extra attention to how you celebrate customers. If you have an email list or newsletter list, send out digital Christmas cards, perhaps with store coupons. If you don't keep a customer email list, place holiday greetings on your website or on your business blog.