At this stage due to the American economy, whether in the virtual economy and entity economy in developing countries have been hitherto unknown impingement. Although the economic structure of Zhejiang province is relatively reasonable, the Zhejiang government regulation in place, each economic data shows that Zhejiang province economy is in a stage of stable development. But the world financial turmoil caused by the international market demand changed Zhejiang commodity export situation, the Zhejiang export commodities widespread lack of self-owned brands, the lack of brand advantage, rely on products and product advantage problem of performance out of. International brand based on the brand effect of the meaning, classification and its specific performance is introduced, combined with the current situation of Zhejiang export commodity, analysed Zhejiang export commodities brand proble***ack of self-owned brands, the lack of brand advantage, rely on products and product advantages. Some suggestions are put forward : to enhance the competitiveness of export products of Zhejiang, we should first analyze the Zhejiang export commodities brand current situation, put forward according to the problems existing in Zhejiang commodity brand strategy, enhance the export commodities brand awareness, develop own brand. Finally put forward their own exports to Zhejiang brand vision. Key words: brand export brands
