Rafael Lazzini for Ellus Spring 2012
Color Persuasion–In one of the most acclaimed shows of the
last São Paulo Fashion Week, Ellus showed its new spring/summer collection.
Within the format of an outdoor concert at the Ibirapuera Park in Sao Paulo, the
theme of the runway show alluded to the universe of music festivals, punk style
and motocross. The Brazilian label accented shirting with black and orange
checkered patterns with a dense effect, while shades of green shades made their
appearance by way of beautiful tropical prints. Famous for its denim line, Ellus
presented straight-fit indigo jeans, furthering the range with a couple of
gradients, which brought balance to an upbeat color palette for the season.
Rafael Lazzini (Ford Brazil), the season’s campaign star was photographed right
after the runway show.


