Soccer star becomes the brand's new face
Monday, July 24, 2006
H&M's fall men's campaign, starring Paolo Maldini
(NEW YORK) The World Cup may be over but some sportswear brands can’t kick their futball addiction—witness H&M, the Swedish retail giant, who has tapped Italian soccer star Paolo Maldini for their fall men's ad campaign.
Chosen because of his casual personal style and enduring sports fame, Maldini’s modeling duties include donning lumberjack plaid jackets, Prince of Wales plaid shirts, and herringbone slacks, all reflective of Fall ’06 runway trends, which reference both classic British style and the grunge era. “Paolo Maldini’s style is self-assured, relaxed, and chic," said H&M’s head of design, Margareta van den Bosch. "His style is about classic favorites that can be mixed and matched in an infinite number of ways, evoking a masculine, nonchalant elegance.”
Both the campaign and the clothes are due to hit stores next month, with prices ranging from $10 for shirts to $250 for suits. Since the 38-year-old Maldini makes a reported $3 million per season, he can easily afford the new duds.
Monday, July 24, 2006
H&M's fall men's campaign, starring Paolo Maldini
(NEW YORK) The World Cup may be over but some sportswear brands can’t kick their futball addiction—witness H&M, the Swedish retail giant, who has tapped Italian soccer star Paolo Maldini for their fall men's ad campaign.
Chosen because of his casual personal style and enduring sports fame, Maldini’s modeling duties include donning lumberjack plaid jackets, Prince of Wales plaid shirts, and herringbone slacks, all reflective of Fall ’06 runway trends, which reference both classic British style and the grunge era. “Paolo Maldini’s style is self-assured, relaxed, and chic," said H&M’s head of design, Margareta van den Bosch. "His style is about classic favorites that can be mixed and matched in an infinite number of ways, evoking a masculine, nonchalant elegance.”
Both the campaign and the clothes are due to hit stores next month, with prices ranging from $10 for shirts to $250 for suits. Since the 38-year-old Maldini makes a reported $3 million per season, he can easily afford the new duds.
